Adoption Sales Salvage Textbooks, Supplementals up in Open Terrs

December 2003
Educational Marketer;12/8/2003, Vol. 34 Issue 35, p7
Trade Publication
Reports on the increasing sales of basal textbook programs in adoption states in the U.S. Escalation of sales in elementary and high school markets; Improvement of revenue; Growth of the market share among supplemental publishers.


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