The Week

December 2003
Advertising Age;12/8/2003, Vol. 74 Issue 49, p18
Trade Publication
The article provides updates on issues concerning the advertising industry as of December 2003. Universal McCann in New York, have forged media planning deals for five key Johnson & Johnson brands in a further fallout from the Tylenol creative review. Media planning and creative duties on the brands, Tylenol, St. Joseph Aspirin, Pepcid, Mylanta and Mylicon-were previously at Publicis Groupe's Saatchi & Saatchi in New York. Buoyed by success it had last year promoting its postseason, the National Football League (NFL) has again turned to actor Don Cheadle to star in a series of spots to tout the upcoming playoffs. The league's longtime agency, WPP Group's Y&R Advertising was responsible for the creative and NFL Films handled the production. Meanwhile, Mel Berning, MediaVest's U.S. broadcast president and Jeff Grant, president of worldwide programming, will resign from the company. Separately, McDonald's has promoted Kay Napier as senior vice president and chief marketing officer for McDonald's Europe, a new post, from senior vice president of marketing to women in the U.S. division. As the Food and Drug Administration readied to revise its guidelines for direct-to-consumer prescription drug advertisements, the Federal Trade Commission urged it to drop the extensive side effects listings required for print advertisements and to make print requirements closer to broadcast advertisements.


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