TITLE

HarperCollins Launches Marketing Blitz for Lawrence Taylor Memoir

PUB. DATE
December 2003
SOURCE
Book Publishing Report;12/8/2003, Vol. 28 Issue 47, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaign for the memoir of former football player Lawrence Taylor under HarperCollins in the U.S. Appearances in television programs; National tour in support of the book; Interview with "60 Minutes" reporter Mike Wallace.
ACCESSION #
11654887

 

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