TITLE

Nielsen to monitor product placement

AUTHOR(S)
McClintock, Pamela
PUB. DATE
December 2003
SOURCE
Daily Variety;12/5/2003, Vol. 281 Issue 44, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plan of Nielsen Media Research Inc. to offer monitoring product placement services on television shows in the U.S. Target schedule for the availability of the service; Advantage of the service for media buyers and advertisers; Expectations on the profitability of the service.
ACCESSION #
11653149

 

Related Articles

  • The Donald excels at marketing Trump card. Bing, Jonathan // Daily Variety;3/21/2006, Vol. 290 Issue 58, p4 

    The article focuses on the use of brand integration in most reality television shows in the U.S. According to Nielsen Media Research Inc., "The Contender" had the most product placements in 2005, followed by "The Apprentice." The author mentions that brands pay up to four million dollars to be a...

  • Nielsen rule is scrapped under fire. Adalian, Josef // Daily Variety;10/10/2007, Vol. 297 Issue 8, p4 

    The article reports on the criticism of the decision of Nielsen Media Research Inc. to let networks count multiple broadcasts of the same television program as a single broadcast, which artificially inflated the performance of a show. Following protests by television networks and advertisement...

  • Local-ratings overhaul. McClean, Steve // Broadcasting & Cable;10/21/2002, Vol. 132 Issue 43, p16 

    Reports that Nielsen Media Research is reformating its local-market ratings service and plans to implement changes by the fourth quarter of 2003. Plans to deliver all the broadcast and cable ratings to clients in a single computer file; Comments of head of the Television Bureau of Advertising...

  • Belgium: Buyers searching for breakout skeins to help create strong brand identity. Stern, Andy // Variety;10/4/2004, Vol. 396 Issue 7, pB10 

    Focuses on the business plans of Belgian media buyers in order to create strong brand identity in a fragmented audience. Performance of reality television shows in the Flemish-speaking part of the country; Information on proposed changes to be made in Belgian television programming.

  • NatGeo Wild to boost viewer numbers. Savage, Mike // Media: Asia's Media & Marketing Newspaper;8/11/2006, p2 

    The article reports on the business plan of the television channel National Geographic to rollout a new global TV channel for wildlife coverage. The new plan is to compensate for the decrease in the wildlife content on its main channel. The new channel will make its worldwide presentation in...

  • Hours have power in May. Pursell, Chris // Electronic Media;06/04/2001, Vol. 20 Issue 23, p8 

    Reports on the ratings posted by syndicated television programs in the United States in May 2001. Data from Nielsen Media Research; Ratings of 'Xena: Warrior Princess,' 'Entertainment Tonight,' 'ER' and others; Year-ago comparison of ratings.

  • `Today' shines on. L.R. // Broadcasting & Cable;04/21/97, Vol. 127 Issue 17, p36 

    Reports on the record 5.0 Nielsen Media Research rating of the daytime television show `Today.' Replacement of veteran newsman Bryant Gumbel by Matt Lauer.

  • Top 20 TV shows in the new season.  // Advertising Age;10/3/1994, Vol. 65 Issue 42, p25 

    This section presents a listing of the top 20 television shows in the U.S., based on ratings gathered by Nielsen Media Research, for the week of September 19-25, 1994.

  • It's Worse Than We Thought. Thielman, Sam // Adweek;10/13/2014, Vol. 55 Issue 37, p11 

    The article reports on the announcement by global information and measurement company Nielsen that it has been overestimating live-plus-same-day deliveries of television show ratings since at least March 2014.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics