Nielsen to monitor product placement

McClintock, Pamela
December 2003
Daily Variety;12/5/2003, Vol. 281 Issue 44, p3
Trade Publication
Reports on the plan of Nielsen Media Research Inc. to offer monitoring product placement services on television shows in the U.S. Target schedule for the availability of the service; Advantage of the service for media buyers and advertisers; Expectations on the profitability of the service.


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