TITLE

RETOOLED SKED GIVES EYE A SWEEPS VICTORY

AUTHOR(S)
Kissell, Rick
PUB. DATE
December 2003
SOURCE
Daily Variety;12/3/2003, Vol. 281 Issue 42, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the factors contributing to the successful season of Columbia Broadcasting System (CBS). Impact of the scheduling changes on the audience; Expansion of broadcasting offer; Efficacy of the company's advertising.
ACCESSION #
11651098

 

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