FOX TAKES 'MAC' TACK Sitcom scores asnet bids to revamp Sunday

Kissell, Rick
December 2003
Daily Variety;12/3/2003, Vol. 281 Issue 42, p16
Trade Publication
Reports on the launch of the sitcom "Bernie Mac" by Fox Network in the U.S. Changes in the show's programming schedule; Impact of the sitcom on the Sunday night rating of Fox; Strategies used by the company to improve audience share.


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