TITLE

FOX TAKES 'MAC' TACK Sitcom scores asnet bids to revamp Sunday

AUTHOR(S)
Kissell, Rick
PUB. DATE
December 2003
SOURCE
Daily Variety;12/3/2003, Vol. 281 Issue 42, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the launch of the sitcom "Bernie Mac" by Fox Network in the U.S. Changes in the show's programming schedule; Impact of the sitcom on the Sunday night rating of Fox; Strategies used by the company to improve audience share.
ACCESSION #
11650876

 

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