Dot.com Failures Forcing IT

September 2000
Logistics & Transport Focus;Sep2000, Vol. 2 Issue 7, p4
Trade Publication
This article reports on results of a survey conducted by the London Business School and Compass Management Consulting on the views of over 400 chief executive officers (CEO) in 11 countries on the strategic issues raised by the increasing use of information technology (IT) in business. It was found out that the recent spate of dot.com failure and a heightened awareness of electronic commerce business models in 2000, are driving CEOs to articulate their expectations of IT for the business more precisely. However, despite this, the CEO is not prepared to admit that IT is critical to business success by acknowledging the role of the chief information officer as an equal boardroom member capable of contributing to business strategy. Of the CEOs questioned, 38 percent viewed customer relationship management systems as most likely to bring competitive advantage, while 33 percent cited supply chain management and 25 percent said knowledge management. The results suggest that CEOs want IT to impact on strategic business issues. When asked about the likely impact of electronic commerce on business over the next three years the same issues arose. Of those questioned, 65 percent said access to new customers, while 62 percent said improved supply chain efficiency and better management of knowledge.


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