TITLE

'E-commerce Putting the R back in etail'

PUB. DATE
June 2002
SOURCE
Logistics & Transport Focus;Jun2002, Vol. 4 Issue 5, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on the content of the report published by the Conciseb2b.com, a European business intelligence resource, which demonstrates the strategies that the market leaders are pursuing. The report may assist retailers to formulate and adjust their strategies for multi-channel commerce. The report provides new insight into a number of areas. Examples of these are findings on the attitude of retailers toward electronic commerce, quality of online customer service, and motivation of retailers for being online. Buyers of the report will have access to a number of case studies on retailers in Great Britain which understand the importance not just of trading through multiple channels but also of integrating them.
ACCESSION #
11646631

 

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