Fortune Favours the Brash in Cut-Price Airlines

Lewis, Chris
May 2000
Logistics & Transport Focus;May2000, Vol. 2 Issue 4, p26
Trade Publication
This article focuses on the popularity of low-cost airlines in Europe, as of May 2000. The low-cost carriers can be split into two types. Some are subsidiaries of established carriers, sometimes referred to as 'clones.' Then there are genuine independents such as the Ryanair plc. The budget airlines are as much a product of the final, full deregulation of air services within the European Union (EU) as the public's desire for low-cost travel. With no expensive and time-consuming wrangling over bilateral traffic rights, the only real restriction is the availability of airport slots. The attitudes of governments outside of the EU vary, and again this is a potentially difficult area. Price, of course, is the main reason why the public has taken to these carriers in great numbers, but there are other considerations. This article looks into the fare structure used by the easyJet Airline Co. Ltd.


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