TITLE

Attention to 'RETAIL DETAIL'

AUTHOR(S)
Tarnowski, Joseph
PUB. DATE
November 2003
SOURCE
Progressive Grocer;11/15/2003, Vol. 82 Issue 17, p90
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the use of outside help by retailers to merchandise their categories. Information on the National Association for Retail Marketing Services; Factor to look for in selecting a marketing service organizations (MSO); Coordination provided by MSO between the advertising agencies and promotion execution.
ACCESSION #
11634599

 

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