Attention to 'RETAIL DETAIL'

Tarnowski, Joseph
November 2003
Progressive Grocer;11/15/2003, Vol. 82 Issue 17, p90
Trade Publication
Discusses the use of outside help by retailers to merchandise their categories. Information on the National Association for Retail Marketing Services; Factor to look for in selecting a marketing service organizations (MSO); Coordination provided by MSO between the advertising agencies and promotion execution.


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