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- POP sharpens its focus. Ferreyra, Mariano // B&T Weekly;4/8/2005, Vol. 54 Issue 2513, Special Section p12
The article focuses on in-store communications. In-store communications are prompting a series of challenges as well as opportunities for advertisers and retailers that seem to go beyond promotional tactics. Above all, retailers and brands are putting more and more emphasis on the face-to-face...
- Marketers miss out by being narrow-minded. Savage, Mike // Media: Asia's Media & Marketing Newspaper;11/19/2004, p7
This article reports that advertisers who see Asia's cultural diversity as a barrier to regional marketing may be losing out, brand owners and retailers heard at the seventh annual ECR Asia conference. Bienvenidos Niles, regional president of market research company ACNielsen Asia-Pacific,...
- Adidas hires BTL and PR shops for Originals launch . // Media: Asia's Media & Marketing Newspaper;6/13/2003, p05
Reports on the appointment of advertising agencies Tequila\Singapore and Fulford PR to launch the Originals Store in southeast Asia in July 2003. Communications strategy used by the agencies; Target age of customers of Originals.
- Whole Foods hunts agency. Kemp, Ed // Marketing (00253650);8/23/2006, p9
The article reports that a direct marketing agency is sought by American organic and natural foods retailer Whole Foods Market Inc. to promote the opening of its first Great Britain store. Whole Foods is planning to open a 125,000 sq. ft. store on London's Kensington High Street in England. The...
- Do ad agencies finally understand P-O-P's role in the marketing mix? Valentine, Matthew // In-Store;Jun2006, p13
The article looks at the role of point-of-purchase (P-O-P) in the field of marketing. The author claims that the P-O-P sector is attracting interest from management consultants and venture capitalists. He states that major advertising agencies, which have seemed ignorant of what occurs in-store,...
- Creating an Image Through Technology. Garry, Michael // SN: Supermarket News;5/5/2008, Vol. 56 Issue 18, p106
The article discusses the business strategy of Newport Avenue Market (NAM), one of the winners of the Technology Excellence Award for independent retailers, in the U.S. It examines the investment of the firm in electronic shelf labels (ESLs) that allows faster and easier price changes throughout...
- Clas Ohlson hunts shop for UK launch. // Campaign;8/22/2008, Issue 33, p5
The article reports on the move of the Swedish retailer Clas Ohlson in looking for a British advertising agency and approached a number numerous undisclosed shops to pitch for the business. According to the article, Clas Ohlson, which sells homeware, leisure, and electrical products, is planning...
- Tesco mulls new strategy on loyalty. McCabe, Maisie // Campaign;3/14/2014, p1
Under-pressure retailer approached agencies this week about developing CRM strategy beyond Clubcard.
- Bonmarché alters strategy. Quilter, James // Marketing (00253650);6/8/2005, p14
The article reports that womenswear retailer Bonmarché is revamping its marketing strategy to resurrect its appeal among its core 45-plus target market. The brand, which has 350 stores in England , has appointed Blac as its first advertising agency, handing it a brief to explore various...
