The challenge of small scale

Tortola, Jane Olszeski
November 2003
Progressive Grocer;11/15/2003, Vol. 82 Issue 17, p18
Trade Publication
Discusses the benefits of developing category management programs for independently owned supermarkets and their shoppers. Challenges in providing category management to independents; Advice on how to be successful at category management; Factors at the point of sale which influence a customer's purchasing decisions.


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