TITLE

The challenge of small scale

AUTHOR(S)
Tortola, Jane Olszeski
PUB. DATE
November 2003
SOURCE
Progressive Grocer;11/15/2003, Vol. 82 Issue 17, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the benefits of developing category management programs for independently owned supermarkets and their shoppers. Challenges in providing category management to independents; Advice on how to be successful at category management; Factors at the point of sale which influence a customer's purchasing decisions.
ACCESSION #
11634578

 

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