TITLE

Time to seek the next level

AUTHOR(S)
Lempert, Phil
PUB. DATE
November 2003
SOURCE
Progressive Grocer;11/15/2003, Vol. 82 Issue 17, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the concept of category management. Roles and responsibilities of the category manager; Information on consumer equity; Value of category management in merchandising.
ACCESSION #
11634575

 

Related Articles

  • Purchase data analysis seen as strong sales aid.  // Marketing News;1/3/1986, Vol. 19 Issue 1, p74 

    Reports on the benefits of in-store merchandising and new-product introductions to manufacturers and retailers according to George Shababb, vice president of NPD Packaged Goods. Quantity limits of advertised store features; Advantages of multiple-unit purchasing.

  • Is your sales force ready for category management? Dusek, William // Marketing News;1/15/96, Vol. 30 Issue 2, p8 

    The article focuses on category management in the in the sales force. Today's retailers expect manufacturers to support their products with in-depth information focused on category management. Manufacturers have made a massive investment in providing their sales associates with equipment,...

  • MANAGING SHELF LIVES. Alaimo, Dan // SN: Supermarket News;11/5/2007, Vol. 55 Issue 45, p23 

    This article looks at the trends in category management of nonfood products in the U.S. in 2007. According to the author, companies will not spend for the data and research needed for effective category management. He indicates the other factors that challenge nonfood executives in performing...

  • Category management concept gains momentum. Hume, Scott; Bayor, Lesli // Advertising Age;4/12/1993, Vol. 64 Issue 15, p26 

    This article reports on the increasing popularity of category management among U.S. retailers as of April 1993. by using category management, retailers require manufacturers to drive a whole category through their stores rather than just their brands. The philosophy is that by increasing...

  • Focus on five stages of category management.  // Marketing News;9/28/1992, Vol. 26 Issue 20, p17 

    The article discusses stages of category management, a process that involves managing categories as separate businesses. The first stage is reviewing category which requires that a manufacturer gather and integrate a range of internal and external data to create an overview of the category. The...

  • CATEGORY CAPTAIN. Garry, Michael // SN: Supermarket News;5/23/2005, Vol. 53 Issue 21, p43 

    Focuses on the role of category management in maximizing the profit potential of product categories in Spartan Stores. Net income posted by the company for the fiscal year ending March 2005; Information on the category review process used by the company; Plan of the company to deploy promotion...

  • Category management: New tool changing life for manufacturers, retailers. Higgins, Kevin T. // Marketing News;9/25/89, Vol. 23 Issue 20, p2 

    The article discusses the link between how packaged-goods manufacturers and retailers are appropriating the merchandising technique called category management in their marketing setup. It mentions several firms that have tried the technique and that have modified old marketing structures to...

  • Do Promotions Affect Other Product Categories?  // BizEd;Nov/Dec2009, Vol. 8 Issue 6, p49 

    The article presents a study which examines the effects of cross-category promotions on product categories, conducted by researcher Subir Bandyopadhyay and colleagues. Researchers utilize the data of the sale of four brands of ice creams, two brands of ice cream toppings, and three brands of...

  • Planogram this. Dowdell, Stephen // Progressive Grocer;11/15/2006, Vol. 85 Issue 17, p3 

    The article mentions several articles featured in the issue. This issue is one of the most important because it is packed with information on category management. Mark Boyer discusses the challenge on the fresh side of the store. E&J Gallo Winery and Safeway used the tableau of the Lifestyle...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics