TITLE

THE SEARCH FOR INSIGHT

AUTHOR(S)
Major, Meg; McTaggart, Jenny
PUB. DATE
November 2003
SOURCE
Progressive Grocer;11/15/2003, Vol. 82 Issue 17, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details a roundtable discussion by food industry executives about category management. Development of category management since its inception in 1980s; Expectation on the expansion of the concept of category management to include aisle management, day-part management and occasion management; Details of how the growing emphasis among retailers on private label affecting category management in areas where house brands play an important role.
ACCESSION #
11634572

 

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