Affils sop up Eye's dribble in hoop deal

McClintock, Pamela
December 2003
Daily Variety;12/2/2003, Vol. 281 Issue 41, p6
Trade Publication
Reports on the agreement made by the affiliates of Columbia Broadcasting System Inc. (CBS) to share the cost of the latter's basketball broadcasting deal with the National Collegiate Athletic Association in the U.S. Disclosure on the amount of the deal; Cash contribution of the affiliates for the deal; Terms in agreement made by CBS in exchange for the financial support.


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