TITLE

LICENCES WITHIN THE EUROPEAN TOY INDUSTRY

PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the role played by licenses in the toy industry in Great Britain. Popularity of licensed toys among children; Dominance of the Barbie dolls among branded products; Evaluation of trends in the pre-school market.
ACCESSION #
11630526

 

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