Marketers need to become web savvy

December 2003
Brand Strategy;Dec/Jan2004, Issue 178, p35
Trade Publication
Focuses on the need for marketing departments to allocate attention and resources to Web sites in Great Britain. Impact of glitches in information technology on brand reputation; Failure of calculating costs of customers leaving their Web sites unfinished transactions; Role of the information technology department of a company.


Related Articles

  • Medhotels to launch trade-only website. Searle, Robin // Travel Trade Gazette UK & Ireland;6/16/2006, Issue 2721, p10 

    The article presents news on trade-only websites. The Medhotels is set to introduce their trade-only website in the next few months, according to its Sales and marketing manager Carl Burrows. This would allow access to net fares and variable commission rates. The firm targets a 30% increase in...

  • Taking content seriously as a marketing tool. Habegger, Jay // B to B;10/11/2004, Vol. 89 Issue 11, p11 

    The article reports that the B-to-b marketing professionals, including those in the technology industry, routinely rate content-driven activities, such as their Web site, Webcasts and white papers, as their most effective means of generating qualified sales leads. Yet these activities currently...

  • Who does Google think you are?  // Marketing (00253650);7/8/2009, p48 

    The article analyzes several issues that are presented in various Web sites about Jon Goldstone, marketing director at Great Britain-based Hovis. The third reference to an article about the launch of Walkers Sensations, when Goldstone has served as marketing manager at Doritos does refer to a...

  • JUST THE JOB.  // Marketing (00253650);7/14/2004, p87 

    It certainly sounds more interesting than being an estate agent, the job executive Dan Mountain left during the dotcom boom to launch buyagift.co.uk. The website offers a range of experiences that can be bought as gifts and naturally Mountain has to check out all the experiences personally...

  • SHORTAKES.  // NZ Marketing Magazine;Jun2003, Vol. 22 Issue 5, p44 

    Examines the Web sites of user experience design specialist Kelly Goto and direct marketing and creative services consultant Lee Marc Stein. Features of the site; Information included.

  • Define Segregation of Duties. Martin, Alyssa // U.S. Banker;Dec2008, Vol. 118 Issue 12, p40 

    The author reflects on the role of information and technology (IT) on the defined segregation of duties and in combating fraud. He argues that technology presents opportunities for occurrence of fraud, but also provides ways to combat fraud. He discusses how user provisions establish and enforce...

  • Mercurial MARKETING. Sebor, Jessica // CRM Magazine;Feb2007, Vol. 11 Issue 2, p34 

    The article deals with the importance of the increasing number of social networking sites to marketers. The author argues that social networking sites can serve as valuable marketing tools, however, they can also be constrictive. The sites appear in many forms. It would contribute if a marketer...

  • Juicing your Web site. Arnold, Stephen E. // Smart Business Houston;Aug2009, Vol. 4 Issue 2, p5 

    The article discusses suggestions in exploiting the flexibility of a web site to make it a productive form of marketing. It suggests checking if the Web site is clean and offers a web site where one can find technical help to fix the code. It proposes that the Web site should contain updated...

  • Successful Marketing Demands New Approach.  // USA Today Magazine;Aug2000, Vol. 129 Issue 2663, p16 

    Predicts that successful marketing executives will have to take an entirely new approach to business in the 21st century as consumers become more connected to the Information Age, according to Robert Robicheaux of the Hess Institute for Retailing Development.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics