TITLE

Marketers need to become web savvy

PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for marketing departments to allocate attention and resources to Web sites in Great Britain. Impact of glitches in information technology on brand reputation; Failure of calculating costs of customers leaving their Web sites unfinished transactions; Role of the information technology department of a company.
ACCESSION #
11630521

 

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