TITLE

Measure for measure

PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the top challenges faced by marketing executives in Great Britain. Measurement of marketing effectiveness; Perception of retailers and companies on innovation; Difficulty of executing and managing advertising campaigns by marketers in the heavy industrial sector.
ACCESSION #
11630517

 

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