TITLE

Foul play affects football sponsors

PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents survey results on the impact of a football player's behavior on the reputation of brands sponsoring the team in Great Britain. Likelihood of reduced product sales following misbehavior; Preference of consumers in selecting brands sponsoring favorite teams; Challenge of companies in choosing appropriate football teams.
ACCESSION #
11630515

 

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