Brand conduct unbecoming

Lewis, Stewart; Bollen, Alex
December 2003
Brand Strategy;Dec/Jan2004, Issue 178, p34
Trade Publication
Focuses on the growing interest of consumers on companies behind the brands. Importance of developing trust in corporate brand; Scrutiny on the social responsibility of business; Impact of brand performance on brand health.


Related Articles

  • Corporate social responsibility: A brand explanation. Kitchin, Tim // Journal of Brand Management;May2003, Vol. 10 Issue 4/5, p312 

    Corporate social responsibility (CSR) has only recently risen to prominence as a serious discipline, and its future remains desperately uncertain. Too narrow in its aims to engage management attention, too broad and unquantifiable to be taken seriously by the financial community, and just woolly...

  • The Brand Manager of 2015. Sherwin, Chris // Sustainable Brands Weekly;7/21/2011, p1 

    The article discusses future job requirements for brand managers. It has been stated that future brand managers will have to be familiar with concepts like lifecycle analysis, carbon or water footprinting or eco-impact assessment. It has also been reported that the future brand leaders will have...

  • Direct Hits. Neilson, Peter // New Zealand Management;Feb2006, Vol. 53 Issue 1, p27 

    The article focuses on the support of the public for sustainable development in New Zealand. According to a study, 26% of New Zealanders prefer not to be categorised as green and not to be seen shopping at the organic counter in the supermarket. It emphasizes the need for proponents of...

  • Marketing and non-profit organisations. Foreman, Susan // Henley Manager Update;Spring2005, Vol. 16 Issue 3, p1 

    Explores how marketing can be used to derive significant benefits from charitable donations. Impact of corporate donations and sponsorship on consumer behavior; Factors which might have an impact on identification with non-profit organizations and their sponsors; Impact of corporate donations...

  • Diagnosis: Two industry experts offer advice on how Buckfast can be redeemed. Langley, Matthew; Whitson, Chris // Marketing (00253650);2/17/2010, p25 

    The article offers insights on how Buckfast Tonic Wine, a fortified wine produced by Buckfast Abbey in Devon, England, can regain reputation. It notes the need of owners to restore the product to the craft roots one would anticipate of a product. The need of Buckfast to engage in corporate...

  • The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management. Gatti, Lucia; Caruana, Albert; Snehota, Ivan // Journal of Brand Management;Oct2012, Vol. 20 Issue 1, p65 

    Businesses increasingly consider corporate reputation as a valuable asset that has a positive impact on purchase intention. Concurrently, corporate social responsibility (CSR) issues have received growing attention and the importance of CSR has been increasingly emphasized. Claims have been made...

  • The Marketing Week environmental issue. Smith, Stuart // Marketing Week;5/31/2007, Vol. 30 Issue 22, p5 

    The author reflects on the impact of environmental change on brand management. He noted that most of the consumers interviewed by the journal "Marketing Week" preferred green products and considered the greenness of a brand as a key constituent in their purchasing decision. He thought that most...

  • For the common good. Clegg, Alicia // Marketing Week;5/13/2004, Vol. 27 Issue 20, p35 

    Reveals that market research can help brands determine the political stance they should adopt to woo customers with good intentions. Belief that companies must demonstrate a high degree of social responsibility; Ability of consumers to sniff out inconsistencies in a company's brand strategy;...

  • The Importance of Knowledge Management in Corporate Social Responsibility and the Effects on the Consumers - Presenting the Case of Cafés Delta. Rodrigues, Paula; de Oliveira, Elizabeth Real // Proceedings of the European Conference on Knowledge Management;2010, p830 

    Purpose of the Research: The aim of the paper is to investigate the link between knowledge management in companies that invest in social responsibility and the effect that investment in the company's image and consumer behavior, with respect to loyalty and willingness to pay a price premium for...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics