Difficult year for design

Bannister, Esther
December 2003
Brand Strategy;Dec/Jan2004, Issue 178, p31
Trade Publication
Focuses on the financial state of the branding services sector in Great Britain. Reduction of the income levels of advertising agencies; Decline in the average number of employees; Increase of productivity by top advertising firms.


Related Articles

  • Agency profits flat but salaries go up.  // Campaign;6/17/2005, Issue 25, p7 

    The article reports that advertising agencies have failed to boost their profits despite slashing staff numbers and increasing productivity. Willott Kingston Smith's Marketing Monitor, a media accountancy company reported that during the last quarter, staff numbers continued to fall by 4 per...

  • A little healthy competition can be a good thing. Willmer, Dave // Advertising Age;10/8/2007, Vol. 78 Issue 40, p43 

    The article discusses competition within the office environment of advertising agencies. Tips are given on how to encourage competition that boosts team productivity and worker morale rather. Work should be reassigned to others if a worker appears to be overly protective of a client or project....

  • SECRETS OF THE CFO. Capel, Claudine // B&T Magazine;10/15/2010, Vol. 60 Issue 2727, p20 

    The article discusses the role of chief financial officers (CFO) in advertising agencies in Australia. The size of the agency and its client base define the responsibilities of the CFO. All CFOs stress the importance of a good working relationship with the chief executive officer (CEO)....

  • WORLD ROUND-UP.  // Marketing News;2/14/1975, Vol. 8 Issue 15, p11 

    Presents global news briefs about marketing as of February 1975. Outlook of Robert J. Eggert, president of the American Marketing Association, on attracting consumers; Link between employee dismissals and productivity ratio in advertising agencies in London, England; Organization formed through...

  • ADVERTISING AGENCIES.  // Las Vegas Business Press (10712186);2009 Book of Lists, p34 

    A list of the top advertising agencies in Las Vegas, Nevada for 2009 ranked based on the number of local employees is presented, including SK+G, B&P Advertising, Media & PR, and The Glenn Group.

  • TBWA joins $1 billion-agency club. Lafayette, J. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p40 

    Reports that TBWA has joined the $1 billion club among independent US-based agencies when its 1991 billings topped the $1 billion mark, the first time in the agency's 21-year history. TBWA's expansion plans; Asian markets; Strategic acquisitions; Comments from Willam Tragos, chairman-ceo, TBWA;...

  • Daihatsu ads to end as U.S. exit nears.  // Advertising Age;2/24/1992, Vol. 63 Issue 8, p42 

    Reports that Diahatsu America will cease advertising in the US market for cars and sport utility vehicles within six months. Kresser/Craig, Santa Monica, Calif. handles the $10 million account; Plans for staff reassignment; Comments from Bob Kresser, chairman of Kresser/Craig.

  • Recession adds price to image ads. Sloan, P. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p45 

    States that in this recession-torn economy, advertisers are beginning to slip prices into some very tony ads. The reason: advertisers don't want consumers to believe the maxim that if they have to ask a product's price, they can't afford it. Swarovski Jewelry U.S. broke a $4 million magazine...

  • Split decisions grow as advertisers seek edge. Gleason, Mark; Petrecca, Laura // Advertising Age;11/11/96, Vol. 67 Issue 46, p1 

    Examines how marketers are splitting their advertising of single brands among more than one advertising agency. Marketers using split-agency relationships include AT&T, Blockbuster, Boston Market, Budweiser, Coca-Cola, Kodak, McDonald's, and Sears; Names of the agencies used by these marketers;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics