TITLE

Challenging Maslow

AUTHOR(S)
Rodgers, Mark
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the changes in perception of human needs. Capability of humans to alter priorities according to changing needs; Rejection of the concept of Pyramid of Need States pioneered by Abraham Maslow; Consideration of individuality in devising marketing strategies.
ACCESSION #
11630501

 

Related Articles

  • The Maslow business reader. Chisnall, Peter M. // International Journal of Market Research;2005 Quarter 3, Vol. 47 Issue 3, p337 

    The article reviews the book "The Maslow Business Reader," edited by Abraham H. Maslow and Deborah C. Stephens.

  • Career Opportunities. Brinkerhoff, Shirley // Psychologist (1-59084-322-3);2003, p25 

    The article focuses on career opportunities. Psychologists play important roles in helping our society know and understand itself and there are many different career opportunities in this field. In the area of health care, the fastest growing sector will be outpatient mental health and substance...

  • Enhance your work life.  // Psychology Today;Sep88, Vol. 22 Issue 9, p4 

    Editorial. Reflects on the development of psychology over past years, and considers the influence of Abraham Maslow.

  • The Last Interview of ABRAHAM MASLOW. Hoffman, E. // Psychology Today;Jan92, Vol. 25 Issue 1, p68 

    Presents an interview with Abraham Maslow by Mary Harrington Hall that took place over 20 years ago. Advice on learning to hate meanness; Behavior; Evil; Race riots; `Self-actualizing'; Theory of meta otivation; How becoming a father changed him; On how psychology can become a stronger force in...

  • DATE IN QUALITY HISTORY.  // Quality Progress;Jun2011, Vol. 44 Issue 6, p15 

    The article mentions the death of humanistic psychologist Abraham Harold Maslow on June 8, 1970.

  • Financial security is foundation. SPAFFORD, KEVIN // Indiana Prairie Farmer;Oct2015, Vol. 189 Issue 10, p44 

    The article focuses on human needs that are satisfied gradually as one heads towards success in which physiological needs are the first according to the psychologist Abraham Maslow's theory and mentions about financial satisfaction being the first that a business must offer.

  • You'll Know When You've Arrived. WILSON, ROBERT // California Job Journal;7/11/2010, Vol. 28 Issue 1244, p5 

    The author offers views on one's level of comfort with regard to career achievement. He explains how people are motivated by status and the symbols associated with it. He explores the levels of human needs which include survival and fulfillment conceptualized by psychologist Abraham Maslow,...

  • Maslow's swimmer. Rabalais, Scott // Swim Magazine;May/Jun98, Vol. 14 Issue 3, p18 

    Focuses on swimmers' motivation and Abraham H. Maslow's theory of humans needs. What motivates swimmers to engage in the sport; Maslow's five basic human needs; Discussion of Maslow's hierarchy of human needs. INSET: Maslow's heirarchy of needs.

  • Motivate, retain your salespeople. Jennings, Jason // Sell!ng;Mar2003, p9 

    Relates the successes of some companies in motivating and retaining their salespeople. Details on the employment programs of some companies; Trait of the employment programs of productive companies; Theory of Abraham Maslow, a pioneering psychologist.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics