TITLE

Brands thinking positively

AUTHOR(S)
Hilton, Steve
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the social responsibility of marketers. Incorporation of social needs in customer services; Importance of the capability of turning social needs into marketing opportunities; Emphasis on creativity and innovating in delivering value to customers and stockholders.
ACCESSION #
11630500

 

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