TITLE

It's not such a Lonely Planet

AUTHOR(S)
Doonar, Joanna
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the branding strategy of travel agent Lonely Planet in Great Britain. Provision of travel information to travelers; Efforts of dealing with competitors; Effort of boosting brand awareness in marketing campaigns
ACCESSION #
11630494

 

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