It's not such a Lonely Planet

Doonar, Joanna
December 2003
Brand Strategy;Dec/Jan2004, Issue 178, p24
Trade Publication
Details the branding strategy of travel agent Lonely Planet in Great Britain. Provision of travel information to travelers; Efforts of dealing with competitors; Effort of boosting brand awareness in marketing campaigns


Related Articles

  • Brand manager of the week. Hewitt, Helen // Marketing (00253650);10/24/2007, p79 

    The article presents an interview with Helen Hewitt, Consumer marketing manager at Lonely Planet. Hewitt advises that someone starting her marketing career should work hard, stay positive, and make a good social network. She says that a good brand manager should have passion, commitment, and...

  • Dell campaign aims to create a community of entrepreneurs online. Cooper, Will // New Media Age;10/22/2009, p03 

    The article reports on the plan of the technology firm Dell to create a branded online community for British entrepreneurs. The initiative is part of the company's integrated branding campaign, Take Your Own Path, in partnership with brands including Lonely Planet and Innocent. The campaign will...

  • Lonely Planet Connecting with the World. Mantell, Suzanne // Publishers Weekly;6/23/2003, Vol. 250 Issue 25, p30 

    Reports on the success of Lonely Planet company. Increase in the company's market share; Information on the company's line of guidebooks; Popular destinations according to the company.

  • Zuji power for Lonely Planet site. Voorhaar, Ria // Travel Trade;4/6/2005, p24 

    The article reports that online travel booking agent Zuji is to provide content and technology to the Web site of guide book publisher Lonely Planet Publications. Zuji has agreed to provide searchable flight and hotel products and booking and payment functions for the Asia Pacific region on the...

  • Like the sound of Seoul? Bamber, Emily // Travel Weekly: The Choice of Travel Professionals;6/9/2006, Issue 1824, p56 

    This article reports that the Korea Tourism Organization has created a guide to the country's capital, Seoul, South Korea in association with Lonely Planet. The guide named as "Stopover Seoul," aims to establish the city as an alternative stopover destination to Hong Kong or Singapore. The guide...

  • The world according to Tony Wheeler, co-founder, Lonely Planet.  // Travel Weekly (UK);2/16/2007, p33 

    The article presents an interview with Tony Wheeler, co-founder of the travel book publishing company Lonely Planet. Wheeler shares his holiday experiences. He says that the nature of his work keeps him away from home about half of the year. During these trips, he says he often uses the services...

  • TAKE A BREAK.  // Travel Weekly Australia;3/27/2009, Issue 108, p16 

    The article offers a challenge for readers and travel enthusiasts to identify the location of the Wasto man in the picture, and to get the opportunity of winning a hotel stay at the Crowne Plaza Terriga. It features the winner of the stupid inquiry for the week. It includes the challenge to...

  • Journey into digital. Wall, Matthew // New Media Age;11/26/2009, p14 

    The article features Kelly Brough, the global digital director of Lonely Planet. It mentions the experimentation of Lonely Planet with a selection of platforms and digitizing its content with Apple's iPhone. Brough shares that the company is gearing up to increase interactivity with users and...

  • WIN A SET OF LONELY PLANET BOOKS.  // Travel Weekly Australia;5/2/2008, Issue 87, p21 

    The article reports on the sales promotion of Lonely Planet, publisher of numerous travel books. The company is giving away a box set of travel guides as prize for the May 2008 issue of "Travel Weekly." This collection consists of guide books for different cities in Asia, Africa, Europe, and the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics