TITLE

B&Q doing it for themselves

AUTHOR(S)
Lewis, Elen
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the product management strategy of retailer B&Q PLC in Great Britain. Estimation of profit for 2002; Expansion of international operations; Impact of fashion trends on the operations of the retailer.
ACCESSION #
11630489

 

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