TITLE

Democratic case of marketing

PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need of developing a consistent communications strategy in companies in Great Britain. Adoption of consumer-based approach; Focus on strategic planning; Impact of political conditions on corporate governance.
ACCESSION #
11630482

 

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