Democratic case of marketing

December 2003
Brand Strategy;Dec/Jan2004, Issue 178, p13
Trade Publication
Focuses on the need of developing a consistent communications strategy in companies in Great Britain. Adoption of consumer-based approach; Focus on strategic planning; Impact of political conditions on corporate governance.


Related Articles

  • Starting Line. Cooper, Jill // Quality Progress;Oct2009, Vol. 42 Issue 10, p46 

    The article offers various steps on how to effectively implement a quality management system among organizations with the help of the ISO 9001 Standard. It states that strong governance and communication skills are important factors for the success of an organization's program. It also suggests...

  • Corporate governance digest. Daily, Catherine M.; Dalton, Dan R. // Business Horizons;May/Jun2002, Vol. 45 Issue 3, p2 

    Presents several researches on corporate governance. Factors to consider in addressing the general domain of corporate governance; Scope of the dominant themes in corporate governance research in the year 2001; Relationships between corporate governance issues and strategic change.

  • Strategic Liability. Kenny, Graham // New Zealand Management;Nov2002, Vol. 49 Issue 10, p74 

    Discusses the status of practice in strategic planning as of 2002 and explores the risks directors face in this area of management and director responsibility in New Zealand. Functions of the corporate board; Implications of the failure of the company to have a strategic plan; Concept of...

  • Wise counsel. Kristie, James // Directors & Boards;2015 Annual Report, Vol. 39 Issue 4, p4 

    An introduction is presented in which the editor discusses various reports within the issue on topics including corporate governance, the need for executive to prepare prior to board meetings, and the importance of strategic decision.

  • HOW TO DEVELOP THE MIND OF A STRATEGIST. Lukaszewski, James E. // Communication World;Jun/Jul2001, Vol. 18 Issue 4, p26 

    Explores keys to effective management language. Key elements of effective communication; Strategic thinking in management communication; Products of strategic thinking; Components of the executive decision making process.

  • FROM THE EDITOR. Puffer, Sheila M. // Academy of Management Executive;Nov2000, Vol. 14 Issue 4, p5 

    The article discusses various reports published within the issue, including one considering foreign knowledge workers as a strategic staffing option, and another providing techniques for effective strategic communication.

  • THE LINKS THAT BOOST MORALE. Dunne, Patrick // Management Today;Aug2000, p74 

    Comments on the role of communication in successful business management. Advantages of a good internal communications; Tips for establishing communication in a company.

  • Your New CEO: The Transition Period. Rehfeld, John // Corporate Board;Jul/Aug2000, Vol. 21 Issue 123, p15 

    Offers tips in tackling common challenges faced by incoming chief executive officer (CEO). Importance for the CEO to take needed write-offs in the tenure; Establishment of a solid relationship with all the directors; Need for the board to have a CEO succession policy; Development of goals,...

  • Strategic governance: Creating value from the owner-board-management relationship. Carlsson, Rolf H. // Ivey Business Journal;Sep/Oct2002, Vol. 67 Issue 1, p1 

    Discusses strategy in the context of corporate governance. Reasons for the use of the term strategic in describing corporate governance; Definition of ownership; Difference between the corporate board and executive management.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics