TITLE

Disability: the image that advertising often forgets

AUTHOR(S)
Doonar, Joanna
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the lack of representation for the handicapped in the advertising sector in Great Britain. Estimation on the consumer value of disabled people; Popularity of the BT advertising campaign featuring a deaf person; Result of survey conducted on the handicapped.
ACCESSION #
11630479

 

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