TITLE

Raise your mugs to the Co-op

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the decision of the Co-Operative Group to convert its own brand of instant and ground coffee to the Fairtrade brand in Great Britain. Result of the success of converting brand of chocolate products; Insistence of the company in promoting ethical retailing; Consideration of issues related to distribution of goods.
ACCESSION #
11630476

 

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