Raise your mugs to the Co-op

Jones, Morag Cuddeford
December 2003
Brand Strategy;Dec/Jan2004, Issue 178, p9
Trade Publication
Focuses on the decision of the Co-Operative Group to convert its own brand of instant and ground coffee to the Fairtrade brand in Great Britain. Result of the success of converting brand of chocolate products; Insistence of the company in promoting ethical retailing; Consideration of issues related to distribution of goods.


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