TITLE

Last orders for Hooch

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Details the branding strategy for Hooch, a lemon-flavored, vodka-based drink in Great Britain. Target on the teenage market; Expansion of the flavored alcoholic beverage market; Decline of the popularity of the drink.
ACCESSION #
11630469

 

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