TITLE

Childhood regression is big business for kids brands

AUTHOR(S)
Hamblin, Rebecca
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the increased patronage of kid products by adults in Great Britain. Result of the rising need for escapism and fantasy; Indication of abdicating responsibilities; Efforts of marketing strategy to meet the needs of adults exhibiting youthful attitude.
ACCESSION #
11630466

 

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