TITLE

NEWS ROUND-UP

PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents developments related to marketing and product management in Great Britain as of December 2003. Launch of a national television advertising campaign by Sharwoods; Promotion of the Lord of the Rings game by Electronic Arts, Inc.; Rebrand of the Tizer product of Barr Soft Drinks.
ACCESSION #
11630458

 

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