TITLE

Mistakes we made

AUTHOR(S)
Lewis, Elen
PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents several mistakes made by marketing executives. Caution against brand extension; Emphasis on the telling consumers the truth; Use of good products to support brands.
ACCESSION #
11630455

 

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