TITLE

Benchmarking emails

PUB. DATE
December 2003
SOURCE
Brand Strategy;Dec/Jan2004, Issue 178, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on measuring the cost of email marketing campaigns in Great Britain. Advantage of investing in targeting emails; Value of prospective customers; Avoidance of unsolicited electronic mail messages.
ACCESSION #
11630451

 

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