TITLE

Paper outlook: Upgraded

AUTHOR(S)
Lowenstein, Joanna
PUB. DATE
October 1998
SOURCE
Folio: The Magazine for Magazine Management;10/1/98, Vol. 27 Issue 14, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on the Magazine Publishers of America's 1998 annual usage survey, which focuses on the utilization of paper products in the United States. Effects of increased competition from competitors in Europe; Reason for the stabilization of paper prices; Benefits to magazine publishers. INSET: The new pricing alternative: A balancing act.
ACCESSION #
1162337

 

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