Paper outlook: Upgraded

Lowenstein, Joanna
October 1998
Folio: The Magazine for Magazine Management;10/1/98, Vol. 27 Issue 14, p69
Trade Publication
Presents information on the Magazine Publishers of America's 1998 annual usage survey, which focuses on the utilization of paper products in the United States. Effects of increased competition from competitors in Europe; Reason for the stabilization of paper prices; Benefits to magazine publishers. INSET: The new pricing alternative: A balancing act.


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