TITLE

Data Warehouses Get Active

AUTHOR(S)
Schwartz, Ephraim
PUB. DATE
December 2003
SOURCE
InfoWorld;12/8/2003, Vol. 25 Issue 48, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Addresses various changes to data warehousing as of December 8, 2003. Features of active data warehousing combined with business analytics; Application of TeraData's Customer Relationship Management (CRM) data warehouse at Travelocity; Benefits from CRM data warehouses.
ACCESSION #
11612004

 

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