Advertisement Intensity and Market Concentration: A Formal Theoretical Analysis
- ADVERTISING AND CHANGES IN CONCENTRATION. Marcus, Matityahu // Southern Economic Journal;Oct69, Vol. 36 Issue 2, p117
The effect of advertising on industry structure and firms' behavior is a topic which has stimulated much discussion, a limited number of hypotheses and still fewer empirically verified propositions. One well-known hypothesis, originally put forth by Kaldor, is that advertising will result in...
- Discover reviews agencies for online brokerage. Arndorfer, James B. // Advertising Age;6/23/1997, Vol. 68 Issue 25, p28
The article reports on the review of advertising agencies by Morgan Stanley, Dean Witter, Discover and Co. for its online trading business, Discover Brokerage Direct. The creative work of the account will be handled by Tracey Ryan Partners of San Francisco. The financial company planned to...
- BATTLE-GROUND STATE. Engen, John // U.S. Banker;Apr2005, Vol. 115 Issue 4, p32
Examines the status of competition among banks in Ohio. Banks operating in the state; Benefits provided by the tight banking competition on consumers and businesses in the area; Risks of operating in a highly-competitive market like Ohio; Factors affecting the condition of competition in the...
- DO SIGNALS MATTER IN COMPETITION? THE RELATIONSHIP BETWEEN SIGNALS AND REACTION INTENSITY. QIANG LI // Academy of Management Annual Meeting Proceedings;2010, p1
The studies examining the effects of competitive actions on responses can help predict responses when a firm initiates competitive actions. In reality, what we observe more frequently is competitive signals rather than actual competitive actions. Our study attempts to answer whether such signals...
- Market Share Dispersion Among Leading Firms as a Determinant of Advertising Intensity. Willis, Michael S.; Rogers, Richard T. // Review of Industrial Organization;Oct1998, Vol. 13 Issue 5, p495
Previous advertising intensity models have failed to address adequately the rivalry effects of leading firms trying to protect and enhance the market shares of their brands. We argue that the relative degree of market share parity among leading firms in oligopolies is a crucial determinant of...
- Localised learning and industrial competitiveness. Maskell, Peter; Malmberg, Anders // Cambridge Journal of Economics;Mar1999, Vol. 23 Issue 2, p167
Discusses the role played by spatial proximity in promoting the competitiveness of firms and knowledge creation. Shift of the basis of industrial competitiveness from static price competition towards dynamic improvement; Factors for sustainable competitiveness; Renewal of economically important...
- How's the competition? // OECD Observer;Mar2008, Issue 266, p31
The article provides an answer to a question related to economic competition.
- ADVERTISING AND MARKET CONCENTRATION: COMMENT. Mann, H.M. // Southern Economic Journal;Jan73, Vol. 39 Issue 3, p448
Comments on the relationship between advertising and market concentration. Interpretation on oligopoly behavior; Presentation of statistical analysis; Occurrence of exogenous shocks in oligopolistic firms.
- ADVERTISING AND MARKET CONCENTRATION: REPLY. Greer, Douglas F. // Southern Economic Journal;Jan73, Vol. 39 Issue 3, p451
Justifies a criticism on the relationship between advertising and market concentration. Interpretation of oligopoly behavior; Weakness of the hypothesis; Vulnerability of high concentrated industries to exogenous shocks.