TITLE

Branded Content Steals The Show

AUTHOR(S)
Smith, Brad
PUB. DATE
December 2003
SOURCE
Wireless Week;12/1/2003, Vol. 9 Issue 24, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the integration of wireless content in the branding campaigns of entertainment companies in the U.S. Interest of Indiagames Ltd. subscribers in branded applications; Reason behind the opening of Mforma Group Inc. office in the country; Feature of the music game developed by Thumbworks.
ACCESSION #
11591729

 

Related Articles

  • Names are the name of the game. Dano, Mike // RCR Wireless News;7/15/2002, Vol. 21 Issue 28, p12 

    Discusses the importance of brand names in selling wireless data applications. Benefits of using a recognized brand name in wireless data applications; Guidelines in using copyrighted music; Requirements in selling ring tones.

  • High volume key to success in China. Dano, Mike // RCR Wireless News;6/21/2004, Vol. 23 Issue 25, p14 

    Discusses the growth of the wireless communication market in China as of June 21, 2004. Number of mobile phone subscribers in the country; Plan of Mforma to open offices in China; Reason behind the interest of wireless content vendors in China.

  • WHAT'S HOT.  // Wireless Design & Development;Aug2005, Vol. 13 Issue 8, p8 

    Features several electronic devices and parts. STM100 wireless sensor module from EnOcean; Peak Power Analyzer from Boonton Electronics; CW amplifiers from AR Worldwide; Low Power Demultiplexer from Atmel Corp.

  • Pushed To Talk About PTT. Alleven, Monica // Wireless Week;8/1/2003, Vol. 9 Issue 16, p4 

    Comments on the legal dispute between Nextel and Verizon Wireless concerning the former's Push to talk (PTT) trademark. Definition of a trademark from the U.S. Patent and Trademark Office; Way in which PTT was used in the mobile phone industry; Significance of the Direct Connect brand to Nextel.

  • Personal touch. Joyce, Kathleen M. // Promo;Apr2006, Vol. 19 Issue 5, p4 

    The article comments on the technological innovations in the advertising industry in the U.S. The advertising has extended to the pockets of the individuals in their mobile phones, which are considered platforms for text and multimedia brand messaging. The latest innovations are podcasting and...

  • ODMs help brands jockey for position. Carson, Phil // RCR Wireless News;6/18/2007, Vol. 26 Issue 23, p12 

    The article stresses the significance of original design manufacturers (ODMs) to handset brands. It differentiates ODMs from electronic manufacturing services (EMSs). Also noted is that iSuppli Corp. expects the share of revenue of Vietnam in ODM manufacturing to increase from $136 million in...

  • Asia's Top 1000 Brands: Southeast Asia poised to enter a new era. Chow, Ee-Tan // Campaign Asia-Pacific;Jun2014, p73 

    With ASEAN integration around the corner, many in the region feel the best is still to come. Brands must tap into that in an authentic way.

  • Agenda.  // Vanity Fair;Oct2010, Issue 602, p54 

    The article offers information on advertising, promotion, events and opportunities in the U.S. entertainment industry as of October 2010, including the Louis Vuitton's Rooftop Rendezvous held on July 12 in Beverly Hills, California, an invitation to shop the Jones New York Collection, Signature,...

  • Dawn of the Virtually Unlimited Package. WISNER, JIM // Private Label Buyer;Jan2014, Vol. 28 Issue 1, p26 

    In this article, the author focuses on the importance of packaging in the private label industry. He states that retailers are focusing on their packaging strategies in order to cater demands of digital consumers and states that new packaging offers immersive digital content with the help of two...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics