TITLE

More Than to launch campaign highlighting the 'under-insurance' of home contents

PUB. DATE
November 2003
SOURCE
Marketing Week;11/20/2003, Vol. 26 Issue 47, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of insurance firm More Than to launch an advertising campaign in 2004 to promote home contents insurance. Campaign theme; Target market.
ACCESSION #
11587255

 

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