Hershey's, Reese's dangle Cendant CD-ROM offer

October 1998
Brandweek;10/05/98, Vol. 39 Issue 37, p12
Trade Publication
Reports on Hershey Chocolate's tie-in with Cendant Software to offer previews of 13 games and educational programs on a CD-ROM available to consumers who buy Hershey products.


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