TITLE

Student Recruitment at Aston

AUTHOR(S)
Traill, Alasdair
PUB. DATE
April 2002
SOURCE
Logistics & Transport Focus;Apr2002, Vol. 4 Issue 3, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The recruitment of students on to undergraduate degrees in the field of logistics has been a major problem for universities in Great Britain. Aston University in Birmingham, England, however, managed to achieve a 37 percent increase in admissions in October 2001. The university introduced an undergraduate transport management degree in 1973 and added a logistics degree in 1993. The increase in admissions has been achieved by accepting what they call cascade students. These are students whose A-levels were not sufficient for them to gain entry to higher demand programs at Aston. The greatest challenge relates to the recruitment of female students. Recent statistics suggest that women form less than 15 percent of the total intake on to logistics degree. Among those students for whom logistics was their first choice subject, the problems was worse and the decline was steeper, and the female intake is now below ten percent. If typical management subject ratios are applied to logistics degrees, then for first choice applicants the intake of women students should be about 70 percent.
ACCESSION #
11577245

 

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