Nets pore through Nielsen male bag

McClintock, Pamela
November 2003
Daily Variety;11/26/2003, Vol. 281 Issue 39, p2
Trade Publication
Reports on the decline in young male viewers in the U.S. Impact of the trend on broadcast networks; Reaction of NBC research president Alan Wurtzel and CBS executive VP of research David Poltrack on the report of Nielsen Media Research Inc.; Factors attributed to the decline.


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