A pitch must keep the editor in mind

Oates, David B.
December 2003
Public Relations Tactics;Dec2003, Vol. 10 Issue 12, p13
Trade Publication
Focuses on the development of stories or campaign prior to the formal pitching of the angle to appropriate reporters in the U.S. Importance of considering the story idea from a reporter's perspective; Devotion of resources for the campaign after having the campaign undergone to a test; Clarity of the pitches upon delivery to recipients by media relations practitioners.


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