Advertisers target Nielsen

McClintock, Pamela
November 2003
Daily Variety;11/21/2003, Vol. 281 Issue 36, p1
Trade Publication
Reports on the complaints of broadcast networks about Nielsen Media Research Inc. in the U.S. Call for federal regulators to examine whether the ratings company engages in monopolistic practices; Request of the American Association of Advertising Agencies for an inquiry by the Federal Trade Commission; Allegation that Nielsen may act anti-competitively in the way it does business with third-party processing firms.


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