TITLE

THE ART OF THE DEAL

AUTHOR(S)
Armstrong, Jennifer
PUB. DATE
November 2003
SOURCE
Entertainment Weekly;11/21/2003, Issue 738, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on how NBC keeps its television programs popular to viewers by signing exclusive contracts with various television celebrities.
ACCESSION #
11532964

 

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