TITLE

ITV's Future Could Hinge on DirectTV

AUTHOR(S)
Whitney, Daisy
PUB. DATE
November 2003
SOURCE
Television Week;11/17/2003, Vol. 22 Issue 46, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Looks at the state of interactive TV (ITV) in the U.S. broadcasting sector as competing satellite service DirectTV plans to launch ITV in the near future, as of November 17, 2003. Stand of cable operators on the concept of ITV; Possible impact of DirectTV's line of attack on the industry; State of consumer demand and willingness to pay for ITV.
ACCESSION #
11524142

 

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