TITLE

`Stop being so English' says Ikea

PUB. DATE
September 1998
SOURCE
Cabinet Maker;
SOURCE TYPE
DOC. TYPE
Article
ABSTRACT
Notes Britain-based Ikea's advertising campaign for its furniture line. Ad's claim that consumers' furniture is struck in the past; Earlier troubles encountered by Ikea with a tongue in cheek ad.
ACCESSION #
1152025

 

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