`Stop being so English' says Ikea
- The future's Nordic. O'Brien, Liam // Cabinet Maker;9/13/2002, Issue 5304, p9
Explores the popularity of Scandinavian furniture exports to Great Britain. Contribution of Ikea to the popularity; Appeal of the furniture to customers from youth; Attraction of customers to Scandinavian-style beds.
- Donny: It's crap! Ikea: You're hired! Sanders, Lisa // Advertising Age;1/16/2006, Vol. 77 Issue 3, p1
The article reports on the advertising account awarded to agency Deutsch from Swedish furniture retailer Ikea in 2005. However in April 2005, Deutsch Chairman Donny Deutsch criticized the retailer after firing his agency. Yet in January 2006, Deutsch's agency won back U.S. creative duties for...
- Ikea unveils local geo-targeted ads. // Marketing Week;5/25/2006, Vol. 29 Issue 21, p19
The article reports on Ikea's launch of a "geo-targeted" campaign on UpMyStreet.com to promote its stores to nearby residents. The advertising campaign is designed by Danish agency Robert/Boisen & Like-Minded. The campaign is targeted at people living near the furniture company's outlets in...
- Northern Asia: Ikea kickstarts 'sleeping revolution'. Li, Benjamin // Media: Asia's Media & Marketing Newspaper;11/30/2007, p75
The article reports that Ikea AB is launching an advertising campaign in China. The campaign is developed in conjunction with Saatchi & Saatchi Co. PLC. The drive aims to increase awareness of Ikea bedroom products, which tend to have lower profile than its storage units, cupboard and lighting...
- Home theater. // Adweek Eastern Edition;7/13/1998, Vol. 39 Issue 28, p26
Highlights Deucsch's account about the important lessons it learned in the course of its research to develop the campaign for IKEA, the Swedish furniture manufacturer. Observations of mini-dramas that happen in every home; Minor emotions as an effective factor in driving people into IKEA...
- Funny Ikea spot tied to sale unfortunately comes to end. Garfield, Bob // Advertising Age;4/9/2001, Vol. 72 Issue 15, p39
The article evaluates a television advertising campaign for U.S.-based furniture company Ikea AB. The ads, created by Carmichael Lynch Inc., uses the authentic lifestyle approach. It features mothers and their furniture arrangements that highlights the design of Ikea products. The author gave...
- Ikea courts buyers with offbeat ideas. Hall, Emma; Madden, Normandy // Advertising Age;4/12/2004, Vol. 75 Issue 15, p10
Reports on the approach being used by Ikea to market its products. Use of nontraditional media in the company's marketing strategy; Performance of the company's television and print advertisements; Information on some of advertising campaigns of Ikea.
- Ikea snorts: Your digs stink. Johnson, Bradley // Advertising Age;9/7/1992, Vol. 63 Issue 36, p3
This article focuses on a new television commercial created by Los Angeles, California-based Stein Robaire Helm for the Swedish furniture seller Ikea which is airing only in southern California, as of September 1992. In the commercial, a man walks up to the camera, smashes his nose into the lens...
- You vant a cowboy yum-yum Shtinky? // Advertising Age's Creativity;Apr97, Vol. 5 Issue 3, p6
Presents information on the two advertisements for Ikea, done by Deutsch, New York and McCann-Erickson/Seattle. Differences in the advertisements; Details on the advertisements.