TITLE

A&E Nets targets Spanish auds

PUB. DATE
November 2003
SOURCE
Daily Variety;11/19/2003, Vol. 281 Issue 34, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Announces the plan of A&E TV (AETV) Networks to court Spanish-speaking audience with the launch of "En Espanol," a product line consisting of DVD titles dubbed in Spanish as well as English-language programs that appeal to bilingual and English-speaking Hispanics. Availability of 28 dubbed titles through AETV online store beginning November 20, 2003; Plan to introduce an online store in Spanish in 2004.
ACCESSION #
11518320

 

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