Complexity of Home Delivery

January 2000
Logistics & Transport Focus;Jan/Feb2000, Vol. 2 Issue 1, p6
Trade Publication
Research from management consultancy Logistics Consulting Partners Ltd. and Cranfield Business School concludes that retailers in Great Britain are underestimating the complexity and cost of home delivery to support their online shopping ventures. The top five supermarkets in Great Britain are actively developing online shopping operations and three plan to make the service available nationally by 2001. Supermarkets generally cover the cost of home delivery by charging consumer up to 5 pounds per delivery. Logistics Consulting believes that supermarkets are not alone among e-retailers in underestimating the logistical demands of online trade. The need for companies to develop customer-focused distribution models is emphasized.


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