What's the Big Idea

Gumble, Wayne
May 2003
Management Services;May2003, Vol. 47 Issue 5, p22
Academic Journal
The Internet company BrainJuicer aims to facilitate the idea generation process for users and promises quick results and an easy data collection process. The company has produced many Web-tools designed to 'juice the brains' of employees or consumers in an interactive and enjoyable manner. These Web-tools are designed to provide a different kind of feedback, which can be employed for market research, idea generation and idea evaluation. The best Brainjuicer to use for idea generation is called the 'Brain Stormer,' a tool that asks the user to enter an idea on a specific subject and then rate the previous ideas in order to produce a ranked catalogue of ideas for further evaluation.


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