What's the Big Idea

Gumble, Wayne
May 2003
Management Services;May2003, Vol. 47 Issue 5, p22
Academic Journal
The Internet company BrainJuicer aims to facilitate the idea generation process for users and promises quick results and an easy data collection process. The company has produced many Web-tools designed to 'juice the brains' of employees or consumers in an interactive and enjoyable manner. These Web-tools are designed to provide a different kind of feedback, which can be employed for market research, idea generation and idea evaluation. The best Brainjuicer to use for idea generation is called the 'Brain Stormer,' a tool that asks the user to enter an idea on a specific subject and then rate the previous ideas in order to produce a ranked catalogue of ideas for further evaluation.


Related Articles

  • i-Focus.  // Fairfield County Business Journal;07/05/99, Vol. 38 Issue 27, p7 

    Presents online business resources. Linux Online!; that offers Phoneguru.com; Asay Publishing Network; Matisse's Glossary of Internet Terms.

  • Financial and investment sources on the Web. Raeder, Aggi // Searcher;Apr97, Vol. 5 Issue 4, p44 

    Provides Internet sources on personal finance and investment that provides business information which a businessman and his client may need. How to obtain stock prices and learn about investing; How the Web site help eliminate stock brokerage; List of investment and stock market sites.

  • Electronic information resources.  // Fleet Equipment;Apr97, Vol. 23 Issue 4, p69 

    Presents a directory of electronic information resources for fleet managers in the United States. Offered services; Contact information.

  • Click here for business help. Hise, Phaedra // Inc.;Nov95, Vol. 17 Issue 16, p101 

    Evaluates three business-information sites on the Internet's World Wide Web. The Institute of Management and Administration (IOMA); SBAOnline; Lexis-Nexis Small Business Advisor.

  • Making Sense of the Info Storm. Greengard, Samuel // Industry Week/IW;09/20/99, Vol. 248 Issue 17, p74 

    Provides information on the use of computer portals in business. Automation of information management in businesses; Application of portals in technology and business strategy.

  • Behind closed doors: Where to look for online business sources. Spain, Patrick J. // Quill;Apr97, Vol. 85 Issue 3, p54 

    Enumerates online business sources for journalists. Traditional expensive electronic services; Reasonably priced services; Free services; Navigation tools; Directories; Personalized news collection; Free material from Hoover's Associations; Professional investor; Big 5 firms; Libraries;...

  • Internet sites open the door to real-time business information. Griffith, Cary // Corporate Legal Times;Jan2000, Vol. 10 Issue 98, p18 

    Features some Web sites that offer real-time business information. Intellifact.com's Business Research Portal; Business section of The Electric Library; Merryll Lynch's Internet business and company research options.

  • The Top 50 at a Glance.  // Money;Oct2000 Supplement, Vol. 29 Issue 11, p85 

    Offers a chart which lists 'Money' magazine's top 50 financial Web sites as of October 2000. Best Web sites for investing, including Superstar Investor and Company Sleuth; Information about mutual funds; Where to find online advice about retirement planning; Other relevant Web addresses.

  • Attention, shoppers. Master, Melissa // Across the Board;Mar1998, Vol. 35 Issue 3, p63 

    Features the Smart Business Supersite, an Internet service for accessing business information. Customer services offered by the site.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics