TITLE

Transforming the Company

PUB. DATE
July 2002
SOURCE
Management Services;Jul2002, Vol. 46 Issue 7, p3
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The book 'Transforming the Company,' by Colin Coulson-Thomas, discusses how a company can survive, adapt, succeed and grow despite the tough economic climate. The author aims to help people in usual businesses manage the needed process of change to compete and win. The book is a positive and thought-provoking book for those confronted with this task. These are some of the major topics included in the book: transforming intentions and business development outcomes; winning businesses and building customer relationships; providing strategic leadership; operating in the international market; and partnering with consultants and business schools.
ACCESSION #
11511141

 

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