TITLE

Taking Customer Service To New Levels

AUTHOR(S)
Price, Jason
PUB. DATE
October 2000
SOURCE
Logistics & Transport Focus;Oct2000, Vol. 2 Issue 8, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Research has proven the importance of establishing a high quality standard of customer service, especially because a focus on this area helps businesses differentiate themselves and achieve competitive advantage. Customer relationship management (CRM) is a concept that is about running a customer-oriented business and ensuring that people and processes work in a way that serves customers. This approach provides a range of benefits in specific areas, such as marketing, sales, service and support, quality and communication. The key to successful CRM implementation is the alignment of people, process and technology in order to realize the full potential of the technology and the organization's customer service capability.
ACCESSION #
11510603

 

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